Samsung among top-three 'dynamic' brands with Google, Amazon: poll

SEOUL, June 26 (Yonhap) -- Samsung Electronics Co. of South Korea has been named one of the top-three "dynamic" companies, along with Google and Amazon, a U.S. marketing firm's survey showed Sunday.

IPG Mediabrands, the media holding arm of the New York-based Interpublic Group, has created a new brand measure, called a "dynamic score," in cooperation with Jonah Berger, an associate professor at the Wharton School of the University of Pennsylvania. They released the "D100" list of the most dynamic firms worldwide.

Samsung ranked third in the poll following Google and Amazon. Nike and Intel were picked fourth and fifth, respectively. Other brands in the top ten were NASA, BMW, Mercedes-Benz, Audi and Lenovo.

The dynamic score is based on four areas: agility, responsiveness, innovation and sociability, according to IPG Mediabrands.

For the D100 list, more than 10,000 consumers were surveyed across four global regions in the five major markets of the United States, Britain, Germany, China and India, it added.

"In partnership with IPG Mediabrands, we applied a rigorous and comprehensive methodology that showcases which brands are driving the future,” Berger said. “Ultimately, it is not just about being relevant today; it's about being transformative tomorrow."
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