2 local cosmetics brands target U.S., Chinese markets

SEOUL, July 19 (Yonhap) -- Two South Korean cosmetics brands will launch in the United States and China, respectively, company officials said Thursday, as local companies seek to diversify into broader markets.

Gowoonsesang Cosmetics Ltd. said that its derma-cosmetics brand Dr. G will be launched through the U.S. pharmacy store chain Walgreens starting in the latter half of this year.

Dr. G, last year made its first foray into the world's largest market through wholesalers, Wal-Mart and Amazon.

LG Household & Health Care Co., South Korea's No. 2 cosmetics maker, said that its international cosmetics brand VDL will be sold through China's online website, Tmall, a website for business-to-consumer online retail that is operated by Alibaba Group.

Some 100 VDL makeup products such as the brand's signature primer and foundation will be sold through the website, the makeup company said.

khj@yna.co.kr
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