Samsung cinema LED solution being used in nearly 10 countries

SEOUL, July 12 (Yonhap) -- Samsung Electronics Co.'s film projector-free theater cinema LED solution is being used in nearly 10 countries, with the company increasing efforts to expand its global market presence, industry sources said Thursday.

The South Korean tech giant, which first unveiled Oynx in Seoul last year, has made inroads in several countries, including United States, Germany, China and other major markets.

After introducing Onyx to theaters in Seoul and Busan, Samsung tapped Thailand as the first overseas market for the solution.

The Samsung Onyx Theater is a LED display brand, designed exclusively for cinemas. The company said theaters using the solution can offer customers brighter and more detail-rich content through "true, deep and realistic black colors" compared with screens using conventional projectors.

After reaching the U.S., China, Mexico and Malaysia, the solution hit Germany this month.

Samsung said it also clinched a deal with Austrian and Indian partners.

"There are more deals coming up other than the confirmed projects," a Samsung Electronics official said, without going into details. "We expect the installation of Onyx will speed up as theaters around the globe are seeking to improve their facilities."

colin@yna.co.kr
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