LG joins hands with Charlie Puth to promote V30 in U.S.
SEOUL, Dec. 13 (Yonhap) -- LG Electronics Inc. said Wednesday it has rolled out a marketing program in the United States with popular singer Charlie Puth in line with the company's strategy to tap deeper into the world's top market for premium smartphones with the V30.
The South Korean company said it launched the "Sing With LG project", where participants can sing and upload their records of the song "Attention" by Puth. Under the contest that runs through Friday, the winner will receive the LG V30 smartphone, along with the LG home entertainment system, valued at US$5,000.
The company said the winner will also have an opportunity to sing with the artist.
LG is also carrying out the "This is Real" campaign in the U.S., where users can post photos and videos of their everyday lives.
The company said off-line events of the campaign are being held at major cities in the U.S., where visitors can upload their stories through the V30 smartphone.
The V30 was first released in the U.S. in October. The device boasts a dual-lens rear camera, with one of the lenses adopting the smartphone industry's top aperture of F1.6. High-end audio-related performances are also a major strength of the product, LG added.
colin@yna.co.kr
(END)
-
S. Korea marks 30th anniv. of Korean Pavilion at Venice Biennale with contemporary art
-
Artist Lee Bae captures ethereal Korean aesthetics at Venice Biennale
-
Ateez member Yunho throws first pitch at MLB match between Dodgers, Mets
-
Gov't likely to accept university chiefs' request to lower med school enrollment quota
-
S. Korea supports resolution backing U.N. membership of Palestine
-
Artist Lee Bae captures ethereal Korean aesthetics at Venice Biennale
-
S. Korea marks 30th anniv. of Korean Pavilion at Venice Biennale with contemporary art
-
Gov't likely to accept university chiefs' request to lower med school enrollment quota
-
Looming weekly closure of major hospitals feared to worsen medical service crisis
-
Yoon's approval rating sinks to lowest point since taking office
-
Author of ADOR's 'internal document' refutes allegations of spinoff plot
-
N.K. leader's sister slams joint S. Korea-U.S. military drills
-
(LEAD) N. Korea sends economic delegation to Iran amid suspected military cooperation
-
Looming weekly closure of major hospitals feared to worsen medical service crisis
-
U.S. will take steps for three-way engagement on nuclear deterrence with S. Korea, Japan: Campbell