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Hyundai to focus on reviving sales in U.S., China next year

All News 18:57 December 14, 2018

SEOUL, Dec. 14 (Yonhap) -- Hyundai Motor Group said Friday it will put greater focus on reviving sales in the United States and China next year by giving more leeway to the carmaker's regional business headquarters.

The move comes amid deteriorating business environments such as the ongoing U.S.-China trade dispute, planned rate hikes in the U.S. and rapidly changing customer appetites for vehicles.

The South Korean automaker plans to launch new sport utility vehicle models in the two important automobile markets in 2019 to drive up overall sales, the conglomerate said in a statement.

Hyundai Motor and its affiliate Kia Motors Corp. plan to introduce the Palisade flagship SUV and the Telluride SUV, respectively, in the U.S. market early next year, the statement said.

Hyundai Motor said it will also add a compact SUV to its SUV lineup currently composed of the Kona subcompact, Tucson compact, Santa Fe midsize and large Palisade. The Palisade was launched in the domestic market this month.

The two carmakers aim to complete the establishment of regional headquarters in major markets such as the U.S., Europe and Asia by the first half of 2019. It will allow each regional headquarters to respond quickly to local customers' demands and to make swift decisions on marketing strategies, the statement said.

Hyundai Motor's Palisade flagship SUV (Yonhap)

Hyundai Motor's Palisade flagship SUV (Yonhap)

kyongae.choi@yna.co.kr
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